Assessing a Design’s Protectability Before Starting a Business in Georgia

A design protects the visible appearance of a product, which may result from lines, contours, colors, shape, surface, or ornamentation. To be protected in Georgia, the design must, in particular, be new and create a distinct overall impression compared with previously known designs.

Novelty

A design is new for the purposes of protection in Georgia only if no identical design was publicly available before the relevant filing or priority date. Designs are also considered identical if they differ only in immaterial details.

Individual character

A design has individual character in Georgia if its overall impression on an informed user differs from that of previously known designs. The assessment takes into account the design features that shape the overall impression and the degree of design freedom for the product in question.

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