Everyday goods are sold through marchés and étals, boutique de quartier shops, pharmacies, street traders and formal retail chains. Local supply often moves from producers through collectors, grossistes and détaillants, while imported packaged goods, clothing, electronics and household equipment enter through ports and Ivato. Carrefour, Leader Price, Super U, Horizon Ivato/Sogecoa, China Mall, Cosmos, Kibo Cash and Carry and Shop Liantsoa are examples of modern retail businesses, mainly in urban centers. Seasonal availability, transport conditions and regional infrastructure can affect prices and stock, and some areas become harder to reach during the December to March rainy season. Cash is accepted in most shops. Larger supermarkets, hotels, fuel stations and banks are more likely to accept cards, with Visa widely used. Mobile Money means sending or receiving money and paying through a mobile-phone account; Orange Money, MVola, Airtel Money and PAOMA services are available, but digital payment should not be assumed everywhere. Orange merchant payments can use its app or #144#, followed by an SMS confirmation. Online shopping is less widespread than store-based shopping. Sellers use websites, social media, mobile communication and services such as CART'IN Madagascar, which offers door-to-door delivery and, in some cases, returns. An online seller should provide clear information, use a secure website or payment process and define the agreement with the customer. Delivery coverage, fees and timing vary by location and provider. Prices should be marked, labeled or displayed. Perishable products may need labels in French, English or Malagasy showing origin, sell-by or use-by information, ingredients, storage instructions and manufacturer or registration details where applicable. The metric system is used for measurements. Buyers should check the price, product condition, expiry information, origin, seller identity and proof of purchase. For electronics and household equipment, keep the receipt and warranty conditions because Law n°2015-014 provides information and warranty protections, while nationwide after-sales coverage is not established. A general nationwide right to return an undamaged product simply because the buyer changed their mind is not established. Returns usually depend on the contract, seller or platform. If a delivery is late or a product does not match the agreement, contact the seller or platform first and keep the order, payment and communication records. The Ministère du Commerce et de la Consommation and its Directions Régionales du Commerce et de la Consommation inspect markets and address quality, standards and consumer-rights matters, but complaint forms, deadlines and refund times can vary regionally. Plastic bags and sachets of 50 microns or less are prohibited from production, import, sale, distribution, storage and use. Thicker bags must identify the producer, state their thickness in microns and carry a reusable-environment notice. Locally made goods, handicrafts and products marked Made in Madagascar can support local supply, but origin and quality should still be checked. Fauna and flora souvenirs may require CITES or customs controls, and many protected species cannot be taken out of the country. The Bureau National des Normes, Banky Foiben'i Madagasikara, Douanes and PAOMA have distinct roles in standards, payments, customs and postal services.
Shopping in Madagascar
Shopping in Madagascar combines local markets, neighborhood shops, street sellers, modern supermarkets and online or social-media sales. Access, product choice and delivery depend strongly on the region, roads, rainy-season conditions and import logistics. Cash in Malagasy ariary (MGA) remains common, while cards and mobile payments are more available at larger businesses.
VivAVia can make mistakes. Check important information.

