Checking for a risk of confusion begins with a search of Georgia’s business registry. The proposed business name must be compared with names already registered, both in its full form and by its distinctive elements. The comparison should include similar spellings, word stems, Georgian and Latin transliterations, phonetic similarities, and variants with different legal-form designations. A minor spelling difference or a legal-form designation therefore does not always provide a clear distinction. The National Agency of Public Registry checks its own databases and may require additional evidence. An identical or similar name belonging to another Georgian legal entity is not permitted without that entity’s consent if it does not provide sufficient distinction. A name that could be confused with that of a well-known person may also require their consent. If there is a possible name conflict, adding a distinctive element can make the name more distinguishable. The registry check does not replace a trademark search: a name that is distinguishable in the business registry may still conflict with an earlier trademark or a well-known business name.
Checking a Business Name for Risk of Confusion Before Starting a Business in Georgia
A business name for a company in Georgia must be clearly distinguishable from names that have already been registered. The check considers not only identical spellings but also phonetic similarities, shared word stems, and Georgian or Latin-script variants.
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