The search begins with the exact name in the Georgian Business Registry. Then, different spellings, shared word roots, abbreviations, and similar-sounding names are searched for. For names written in Latin script, Georgian spellings and possible transliterations should also be considered. Conversely, a Georgian name may appear in several Latin variants. Descriptive additions or the legal form are not always enough to clearly distinguish an otherwise similar name. Search results should be assessed by industry, appearance, and overall impression, rather than excluding only identical strings. For each name checked, it is advisable to keep a documented list of results, including the search date, spelling variants, and assessment. A name being available in the register does not automatically mean that no earlier trademark or other rights stand in the way. Registry research also does not guarantee continued availability until the actual registration. It is therefore advisable to prepare a preferred name and several sufficiently distinctive alternatives.
Checking a Business Name Before Starting a Business in Georgia
A name check determines whether a proposed business name is already in use in Georgia or is too similar to an existing company name. This involves checking both availability in the Business Registry and the potential for confusion due to spelling, sound, and language variants.
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