Protecting and Distinguishing a Business Name Before Starting a Business in Georgia

Before starting a business in Georgia, the planned business name should be checked for availability in the register and possible confusion with existing names. The registered name, business identity, trademark, and domain should be coordinated because their availability and legal effect must be assessed separately.

Name Check

A name check determines whether a proposed business name is already in use in Georgia or is too similar to an existing company name. This involves checking both availability in the Business Registry and the potential for confusion due to spelling, sound, and language variants.

AvailabilityName Confusion

Register name

The register name is the officially registered name under which a company legally operates in Georgia. It should be finalized after the name check, with a definitive Georgian spelling, the appropriate legal-form suffix, and a consistent Latin-script version.

SpellingAmendability

Domain

A suitable domain connects the planned business presence with an internet address that is easy to find and clearly associated with the business. Before starting a business in Georgia, the business name, trademark, and available domain should be checked together, because an available domain does not establish name or trademark rights.

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